01
GBP posture
Review whether the firm profile is complete enough to compete on category, service, media, and overall freshness.
- Primary category
- Service coverage
- Photo and post rhythm
This version generates a guided local SEO preview based on your firm and market inputs. It is built to help you frame the right local fixes before a full manual review.
Preview mode
Enter the firm name and location. The preview below will show the local areas that usually matter first when a firm is trying to move into the map pack.
Why firms use it
Most law firms do not lose the map pack because they missed one tactic. They lose it because the local system is fragmented across GBP, reviews, citations, city pages, and weak follow-through after the click.
What this preview helps surface
The cards below explain what the tool is actually useful for, which signals it makes visible, and which pages on the site help you go deeper next.
01
Review whether the firm profile is complete enough to compete on category, service, media, and overall freshness.
02
See whether trust is being held back by stale review activity, weak response behavior, or a visible gap against local competitors.
03
Surface whether location authority is being diluted by inconsistent NAP data or weak location-page structure on the site.
How to use it well
The strongest free tools do not stop at the output. They make it obvious how to use the result, what should happen next, and which deeper page explains the right fix.
Step 01
If the firm has multiple offices, start with the office that should produce the clearest win or has the most commercial pressure.
Step 02
The preview helps you tell whether the main bottleneck is GBP and citations or whether the site itself is not giving Google enough local support.
Step 03
Use the linked guides, services, and resources below to turn the score into a practical local roadmap instead of a generic checklist.
Connected next steps
Every tool in this batch should connect directly into the right service, guide, benchmark, or industry page so the user keeps moving with context instead of bouncing sideways.
01
This is the cleanest starting point when a firm wants more map-pack share and stronger local intent capture without guessing where the local stack is weak.
02
Local search works better when the site architecture, reviews, and location pages are moving in the same direction.
03
If the local score is weak but the page architecture is also unstable, run the broader SEO audit next so the local plan is not built on a weak site foundation.
Frequently asked questions
Short answers to the questions firms usually ask before they use the tool output as a planning input.
01
No. It is a guided preview that helps you frame the main local gaps quickly while the full automated checker is still being developed.
02
Use it when the firm cares about map-pack visibility, local call volume, or multi-office consistency and needs a fast read on what is probably missing.
03
Because local rankings are often suppressed by small mismatches repeated across the profile, directories, and location pages, not just by one major error.
04
Move into the local guide if the core issue is understanding the channel, or into services if the firm needs a multi-layer local SEO plan and execution support.
Best next step
We can compare your office against the firms already owning the map pack, clean up the weakest local signals, and map the right mix of GBP, review, citation, and location-page work.